Advertising Specifications


Banner Advertising Policies and Specifications


Banner Ad Insertion Order Deadlines

  • Plain gif/jpeg banners; standard size; run-of-site: 3 business days prior to launch date
  • Rich media banners; standard size; run-of-site: 5 business days prior to launch date
  • Targeted ads and other ad formats: Subject to availability. Contact your account representative for more information.

Placement - Banner ads are run-of-site. Targeted ads are subject to availability.


Third-party ad serving - We accept third-party ad-serving, but impressions are counted and invoices are issued based on our ad serving system, DART for Publishers 5 - DoubleClick/DART reports.


Technical requirements

  • Banner ad creative is subject to approval.
  • 101communications standard ad sizes
    • Full or horizontal banner: 468 x 60 pixels
    • Skyscraper: 120x600 pixels and 160x600 pixels
    • Large Rectangle: 336x280 pixels
    • Leaderboard: 728x90 pixels
    File formats
    • Standard: GIF, JPG or JPEG (72 dpi, 256 colors), looping accepted, generally 3-5 frames helps to keep it to 12K, our maximum file size.
    • Rich media: Flash, HTML. All other formats will be considered and require extra processing time. Submit request and sample ad to your account representative for evaluation. A standard GIF or JPG ad must also be submitted with any rich media ad. This is so an ad will display even if a user doesn't have the ability to see rich media ads.
    Alternative text
    • The alternative text is the wording that appears if the user has turned off banner ad or graphics viewing on their browser.
    • Submit up to 50 characters maximum on the IO. If no alternative text is submitted, the company name will appear.
    Click-through URL
    • The click-through URL is the web site the user is taken to when he/she clicks on a banner ad. The web site will appear in a separate window.
    • The advertiser should submit the URL on the IO
    • Advertisers are responsible for maintaining a working URL.
    • 101communications does not guarantee any click-through rates



    Text Link Specifications

    • Provide one line of copy, 70 characters max. (includes spaces). A portion of this will be bold text of a company name or teaser line. The bolded portion must be specified when copy is supplied.
    • Provide the linking/redirecting URL

  • File size: 12K maximum for GIF, JPG files. Also includes animated GIF or JPG files
  • Skyscraper, Large Rectangle, and Leaderboard creative can be 15K maximum
  • Rich Media files maximum is 20K

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