Cap Gemini, Oracle Partner to Target CRM Market

Cap Gemini and Oracle Corporation have formed a worldwide partnership to jointly deliver integrated Customer Relationship Management (CRM) programs utilizing the Oracle CRM 3i suite of applications. The companies intend to develop, market, sell and implement products and services and provide collaborative solutions to joint clients. Additionally, Oracle and Cap Gemini will leverage their respective geographic strengths in response to the global need to implement CRM solutions quickly and effectively.

"Working with Oracle will allow Cap Gemini to further increase its market share in a CRM marketplace that is expanding at 54 percent per year," says Eric Lutaud, General Manager at Cap Gemini. "Cap Gemini’s CRM business has grown 100 percent in the last 12 months."

"One of the key strengths of this partnership is the geographical and business balance of the two organizations," he continues. "Cap Gemini’s position in the CRM market has been one of its major successes. Cap Gemini’s ability to use Oracle CRM 3i solutions to help customers take a competitive advantage in CRM is second to none."

A recent survey conducted in the United States and Europe by Cap Gemini and International Data Corporation shows a high level of corporate awareness regarding CRM. More than 65 percent of the companies surveyed are aware of CRM-enabling technologies, 28 percent are in the CRM planning or implementation stage and 12 percent are in the operational or production phase of a CRM project.

"Market research clearly shows the potential CRM market is huge," concludes Craig Brennan, Senior Vice President for CRM, Oracle Corporation. "This partnership is a fantastic opportunity for us. We have found Cap Gemini’s depth of commitment to CRM impressive. Oracle, with the introduction of Oracle CRM 3i, has delivered an extremely compelling, complete CRM product suite. Working with Cap Gemini, we expect to make major inroads in the global CRM market."

Cap Gemini already has the largest Oracle practice in Europe, and is rapidly expanding in the United States and Asia. Currently, more than 3,600 Cap Gemini professionals provide Oracle services to clients as part of an applications business that grew 30 percent in 1998. The new relationship will leverage the strength of this Oracle and Cap Gemini strategic alliance.

"The two companies are a perfect match in terms of expertise and market position," observes Sergio Giacoletto, Senior Vice President at Oracle Corporation EMEA. "Partnering with Cap Gemini is a key component for our success in Europe and will drive rapid growth in the U.S."

Bob Scott, Director of Electronic Commerce and CRM at Cap Gemini Group, says, "CRM not only encompasses sales force automation and call centers, but extends into areas, such as market segmentation, campaign management, new channels, mobile sales, field service and Computer Telephone Integration. Oracle’s arrival in the CRM marketplace with a suite of modules is timed perfectly. Cap Gemini is a well-established leader in the implementation and exploitation of e-commerce, and Oracle’s e-business strategy of truly scalable CRM products gives Cap Gemini more scope to choose an appropriate solution for customers."

"Cap Gemini has the largest Oracle capability in Europe. We are perfectly placed to leverage this capability to support a strategic partnership worldwide by offering our customers the breadth of functionality offered with the CRM 3i suite," continues Bob Scott.

For more information, visit

Must Read Articles