SAS Acquires DataFlux

SAS Institute has acquired DataFlux Corp., a developer of data cleansing software tools that increase the accuracy and usability of corporate databases. The purchase is part of SAS' effort to boost investment in complementary technologies to accelerate new products to market. DataFlux technology extends SAS data warehousing capabilities for customer relationship management (CRM).

DataFlux will retain its corporate and product names, and Stephen Wiehe will remain the President and CEO, reporting to the board of directors. Financial terms of the acquisition were not disclosed.

"We ... look forward to integrating our Blue Fusion data cleansing technology with SAS' leading data warehousing, CRM and decision-support solutions," says Wiehe. "Incorporating DataFlux technology into the many different SAS solutions makes perfect sense and provides a tremendous opportunity for continued rapid deployment of business-intelligence applications."

Data cleansing is the process of ensuring that all values in a database are consistent and correctly recorded. It is a critical step in information-intense, customer-oriented activities such as e-commerce and CRM. It also plays a key role in data warehousing and data mining.

"Poor data quality is one of the leading causes of data warehouse failure, and can compromise business decision-making when those decisions are not made on quality, cleansed data," comments Jim Davis, Director of Product Strategy at SAS. "The addition of DataFlux and its technology to SAS' offerings gives customers yet another weapon powering their efforts to better know their customers, their suppliers and their own internal operations."

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