News

Delano Acquires Digital Archaeology

• 10/23/2000

Delano Technology Corporation, a provider of interaction-based e-business solutions for the enterprise, announced it has acquired Digital Archaeology Corporation, a provider of advanced analytics for e-business, in a deal valued at US$87 million based on Delano's closing share price on October 13, 2000. The acquisition enables Delano to bring to market a single solution that tightly integrates Digital Archaeology's analytical products with Delano's e-business platform and electronic Customer Relationship Management (eCRM) applications, providing enterprises with a one-stop-shopping opportunity for intelligently managing interactions across the enterprise with customers, partners, suppliers, and employees.

The combined company’s enterprise customers will include: Agency.com, Charles Schwab, i2 Technologies, Nortel Networks, Ogilvy Worldwide, Siemens, Macromedia, Beyond.com, Ericsson, GreyWorldwide, and Chase Manhattan Bank.

"The synergies between Delano and Digital Archaeology are significant. Both companies' platforms focus on giving organizations a comprehensive view across the enterprise of customer behavior by electronically connecting all facets of an organization. The addition of analytical applications from Digital Archaeology gives Delano the ability to make these interactions much more intelligent and their customers that much more successful," said Robert Mirani, Research Director, Customer Relationship Management, Yankee Group.

While Delano and Digital Archaeology products can interoperate today, a fully integrated solution will be released in multiple phases. The first stage will be completed by December 2000 and will result in the integration of both technology platforms, as well as Customer Discovery and Customer Velocity applications to enable the intelligent management of customer interactions for marketing and service.