In-Depth
        
        Squeezing More Stuff into Less Storage Space
        The economy has slowed, but data growth certainly hasn't. Our expert         offers 10 tips to help you squeeze the most from your enterprise storage         investment.
        
        
        In these days of budgetary belt-tightening, maybe it's a good time to         grab a cup of coffee, settle back, put your phone on "do not disturb,"         and reread some of those dusty books on strategies for doing more with         less.
            
Managing storage costs seems to be at the top of everyone's listand         for good reason. While corporate funding for purchases of storage hardware         and software may have slowed, data growth has not. Like the Energizer         Bunny in the TV commercials, upward trend lines for data acquisition just         keep going and going and going.
      Incredibly, some analysts claim that as much as two-thirds of IT budgets         are now allocated to data storage and its management. The high cost reflects         two basic facts:
              - Many companies have made tactical rather than strategic storage acquisitions           over the years, resulting in hard-to-manage storage "infrastructures"           consisting of a hodge-podge of trendy products. 
         - Labor costs are increasing, especially for staff with some savvy in           networked storage technologies.
       
      With no "silver bullet" solution available for mounting storage costs,         the question remains: What practical steps can managers take to contain         storage costs while delivering the best services to corporate applications         and end users? Here are ten tips to help you contain the high cost of         storage.
      Gather Some Data. The simple truth is that many organizations         have no idea how quickly data is growing or what kinds of data are showing         the greatest growth. Get a report from system or storage administrators         (in many organizations, the former actually do most of the storage administration)         on current capacity and utilization. Then implement a routine reporting         process that will help you plot storage growth. Ideally, have the report         categorize data so that its association with specific applications can         be discerned. The finer the granularity of the report, the more useful         it will be to you as you seek to optimize your storage.
      Establish a Labor Cost Metric. Get information on labor costs         associated with storage by asking each system or storage administrator         to estimate how much time is spent in an average business day on storage         administration. Do the math to determine what this effort means in terms         of labor costs. This is an important metric that will indicate the efficacy         of any storage cost optimization efforts you decide to try.
      Check Your Downtime. One big storage-related cost is downtime,         whether planned or unplanned. Keep records that track the duration and         associated labor costs of downtime events. Average the numbers on a weekly         or monthly basis to create another useful metric.
      Set Objectives. State objectives in performance language, clumsy         though it may seem, so that everyone understands what you're after. Here's         an example: "Given a need to create more storage space on XYZ storage         platform to accommodate the growth of database ABC for the next six months,         which is growing currently at a rate of X percent or X gigabytes monthly,         we will implement the strategy, product or policy within six months, which         will provide X gigabytes of reclaimed space and reduce administration         costs by Y dollars."
      Performance language provides conditions for performing a task, a statement         of the task itself and standards for measuring completion of the task.         Once you have a list of objectives written in this language, you have         a better chance of getting both staff and corporate bean counters on the         same page.
      Use Policies Where Possible. Unlike storage products, policies         don't have associated purchase orders. Try to address as many storage         issues as possible through policy, but ensure that you have management's         support before you impose any draconian measures. For example, you may         be able to reduce end user-related data growth by limiting the volume         of storage available in a given month to an end user or department. Establish         a charge-back system, using management costs as a guide, to discourage         storage abusers. Also, establish policies covering such things as Internet         downloads; prohibit JPEGs, MPEGs and MP3 multimedia files that burn through         storage capacity and are irrelevant to the work of most businesses.
                                                                                                             Storage Planning Is Like Budgeting                     In a sense, storage planning is similar to personal financial                       planning and budget making. A financial advisor will tell                       you that you need to know your monthly mandatory outlay                       (capacity requirements and labor costs) and your average                       monthly discretionary outlay (planned downtime) in order                       to create a baseline budget. In addition, you'll probably                       be advised to hold some income (assets) in a reserve fund                       or contingency fund, as a hedge against unforeseen expenses                       (unplanned downtime, sudden capacity demand spikes, etc.).                                          In some organizations, particularly those in which storage                       is poorly managed (or not managed at all), upwards of 50                       percent of storage capacity is maintained as a "reserve."                       This kind of hedging would quickly bankrupt you in terms                       of personal finance, and it's no less misguided as a storage                       strategy. It's usually based on some past experience in                       which inadequate capacity was available at some critical                       point, costing the company downtime, bad press or missed                       opportunities. If such reserve capacity has been set aside                       in your infrastructure, ferret out the rationale and determine                       if it has technical merit.                     Also, look carefully at data replication. Various tools                       are available to show what files are replicated where. Some                       replication strategies are valid; others may be holdovers                       from earlier application requirements and may no longer                       be necessary.                     Finally, select a storage resource management (SRM) software                       package to perform a "stale file" inspection of your file-based                       storage. Determine whether rarely accessed files need to                       be retained on disk or can be offloaded to tape or deleted                       altogether. In the recent past, one SRM software vendor                       approached prospective customers with the proverbial offer                       that they couldn't refuse: "Deploy our software. If we can't                       free up a certain percentage of storage capacity for productive                       use, uninstall our product. However, if we can return a                       certain percentage of storage capacity to productive use                       by identifying stale and replicated files for deletion,                       keep the software. What you pay us in licensing fees will                       be more than offset by your gains." Given the glut of vendors                       peddling software in the SRM space, you may be able to get                       a vendor to give you a similar deal. You have nothing to                       lose but unwanted files and improperly used disk capacity.                     J.W.T.                                      |                                        |         
      
      Target Problems, Not Symptoms. The problem with cost of ownership         analyses is that they are hammers that make everything look like a nail.         Sources of high storage costs need to be carefully considered to determine         whether the cost is a symptom of another problem or a problem in itself.         For example, frequent downtime in a particular application and its storage         components may be a reflection of poor architecture (storage is inadequately         provisioned for the application), misbehaving software (the software misuses         its storage) or a lack of proper administration staff skills. Before you         spend money to reconfigure the application hosting platform or its storage         components, make sure you're addressing the root cause.
      Follow Standards Where Meaningful. In selecting storage gear,         choose products that adhere to meaningful standards. Many standards, especially         in the SAN space, remain pretty half-baked and do not guarantee interoperability         between "standards-compliant" products. 
      Numerous products are shipping today that claim to be compliant with         standards that don't even exist yetyou would be better served today         with products that demonstrate interoperability. Better yet, make your         vendor, reseller or integrator test and demonstrate the interoperability         of anything you are thinking about deployingbefore you buy it.
      Homogeneous Now, Heterogeneous Later. The idea of a fully interoperable,         but heterogeneous storage infrastructure has the dual appeal of preventing         vendor lock-ins while enabling organizations to capitalize on best-of-breed         products from the broadest possible array of vendors. The fact is that         current generation storage vendors don't work and play well together.         For the time being, if data is burgeoning and acquisitions can't be put         on hold, consider homogeneous platforms from reliable vendors. Comfort         yourself with vendor statements about product roadmaps that embrace standards         and interoperability in the future, but don't take them too much to heart.
      Get the Right Tools. The recognition of storage management costs         has driven a proliferation of products in the field that claim to automate         storage administration from the block level to the business process level         that storage supports. The fact is that most of these boasts are unfounded         because most storage management products are limited to a certain set         of functions, a certain number of platforms or a certain type of storage         topology or array. 
      While waiting for storage management framework nirvana, you should identify         an assortment of point products that do certain tasks very well. A number         of vendors offer specific tools for accomplishing specific tasks in an         effective way. Most of these support high level "integration" with a management         framework (like an HP OpenView), but they don't require such integration.
      Check with integrators and technical maintenance and support groups for         advice about which products work, which don't and what limitations exist.         Then, buy only what you need rather than "suites" of products.
      Manageability Comes First. The No. 1 criteria that should guide         your storage product acquisitions isn't scalability, performance or accessibilityit's         manageability. Find out how the storage product is instrumented for management         to ensure that it can be included into whatever storage management system         you choose to build over time. Avoid products that offer only a homegrown         or proprietary configuration-and-status-monitoring application. Products         that articulate Web pages to handle configuration and management are only         slightly superior. Those instrumented for administration via Simple Network         Management Protocol (SNMP) or the Common Information Model (CIM) Object         Manager are the best choices.
      Keep in mind that, while it will be some time before storage services         are delivered from some ubiquitous storage network-based "pool" or "utility,"         storage management will always be a source of pain and expense. Buy products         designed to make your life easier, not more difficult.
      The bottom line is that you can guide your enterprise through numerous         steps today that will help you gain control of your storage infrastructure.         You can realize the greatest return from your storage investment while         working to define a strategic storage plan for the future.