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        Storage's Endless Summer
        While the growth of networked storage has seen some vendors sharing swells         while others fight over the surf, in general, you as the technology consumer         have benefited.
        
        
        If you've never experienced the thrill of a "rail grab cutback" or a         "360 air tail slide," then maybe your quest for the Endless Summer has         been limited to nostalgic surfing movies.
      
Endless Summer is a code for surfers that means a life-long, year-round         pursuit of the perfect "break." By extension, it also means the abandonment         of all conventional cares (including working for a living) in order to         dedicate oneself to an ideal of perfect balance and oneness with nature.         Endless Summer is also a metaphor for a kind of thinking that's unbounded         by conventional wisdom. Surfers believe that once you leave it for the         pragmatism and logic of adulthood, it's gone forever. Or is it?
      Once in a great while, you might see a coworker succeed in an Endless         Summer quest. He or she sets aside the concerns of the workaday world         and focuses on a higher and simpler plane. When the effort pays off, it         can do so in a big way, since unconventional thinking often leads to big         innovation.
      What does all of this have to do with enterprise storage? Maybe everything.
      "Tubular" NAS
        While James Lau and David Hitz, co-founders of Network         Appliance Inc., hardly fit the mold of "surfer dudes," the innovative         idea they advanced of an information storage appliance has certainly earned         them the mantle of employing thinking that was unbounded by the industry         logic of the time. 
      After many years of laboring within the cubicle farms of various Silicon         Valley companies, Lau and Hitz founded NetApp in 1992 on the simple premise         that separating storage from servers and relocating it onto network-based         appliance platforms would enable information to be managed more effectively,         scaled more efficiently and shared by everyone who needed it. Their peers         at the time must have thought that they were out of their minds.
      While network attached storage has moved into the technology mainstream         today, that wasn't so in 1992. In fact until recently, conventional wisdom         held that such a technology would lead to anarchy.
      Sun Microsystems Inc., inventor of the NAS-enabling protocol Network         File System (NFS) and long-time champion of the notion that "the network         is the computer," didn't release a NAS appliance of its own until this         May. EMC Corp., long a NAS contrarian, argued for years that the storage         appliance could never effectively compete with EMC's high-dollar, high-performance,         block-level storage arrays. Lau and Hitz must have smiled a knowing surfer's         smile a year ago, when EMC unveiled its first NAS products. 
      The success of NAS has turned the basic storage platform into a commodity.         NAS is essentially a blending of a bunch of disk drives in a rack or cabinet,         and a storage-optimized operating system kernel featuring NFS or Common         Internet File System (CIFSMicrosoft's answer to NFS) protocol support.         With literally hundreds of NAS products on the market today, pressure         is on developers at Network Appliance and other vendor shops to expand         platform capabilities by continually adding features and functions. The         competition is rarely spiteful however. NAS vendors demonstrate for the         most part a courtesy toward competitors that's unusual in this business.       
      You, the technology consumer, have benefited from NAS competition. Vendors         compete on a more or less level playing field established by the IP networking         and networked file system protocol standards that all NAS products must         support. Regardless of the product you buy, you can feel confident that         you're getting good basic value in any NAS product. Additional capabilities         added by vendors to further discriminate their products from the fray         are, as a surfer might say, sweet.
      "Moshy" SAN
        Sadly, the experience of NAS has not translated successfully         into other areas of storage networking technology development. Storage         area networksparticularly the Fibre Channel varietyare a case in point.       
      The idea of a SANan intelligent, manageable and scalable storage utility         arranged around a back-end network infrastructurewas advanced by several         unconventional thinkers operating in different companies at about the         same time in the mid-1990s. 
      What happened to SANs? Some might say that the pure break was polluted         by commercial intereststhe same thing that almost destroyed surfing in         the early 1990s. Fibre Channel, not a network at all, was pressed into         service as the SAN interconnect. It's a job for which it was ill-equipped,         but it was used simply because it was the fastest storage protocol available         at the time. Vendors jumped on the hot technology and flooded the market         with products that didn't interoperate (and still don't for the most part),         despite the claims of many Fibre Channel advocates.
      In place of true interoperability standards, the Fibre Channel SAN crowd         has substituted periodic "plug fests" that resemble an overcrowded break.
      Endless Summer
        The lack of a baseline of standards continues to         make Fibre Channel SANs consumer unfriendly. Costs of SAN solutions vary         radically from one vendor to the next and there is little reassurance         that the basic value of a SAN will be realized from whichever so-called         "solution" you decide to purchase.
      Regardless of how appealing you find the thought of setting aside day-to-day         storage administration challenges, few of us can engage in a life-long         quest for the perfect storage network. The best you can do for now is         to watch the swells, listen for the "Surfs Up!" warning and start paddling         toward the shore. When you feel the wave launch you forward, pop up and         ride it in. In surfing, as in storage networking, timing and judgment         are critical.           
        
        
        
        
        
        
        
        
        
        
        
        
            
        
        
                
                    About the Author
                    
                
                    
                    Jon William Toigo is chairman of The Data Management Institute, the CEO of data management consulting and research firm Toigo Partners International, as well as a contributing editor to Enterprise Systems and its Storage Strategies columnist. Mr. Toigo is the author of 14 books, including Disaster Recovery Planning, 3rd Edition, and The Holy Grail of Network Storage Management, both from Prentice Hall.