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        Cisco's UC Platform Signals IBM, Microsoft Tussle
        Company unveils unified communications portfolio for the enterprise
        
        
        Cisco, a company synonymous with telecommunications networks,  is flexing its muscles in yet another arena -- unified communications. On  Wednesday, the company set the stage for head butts with incumbents IBM and  Microsoft by unveiling a UC portfolio for the enterprise.
Cisco, which recently  gobbled up hosted e-mail provider PostPath, also partners with Microsoft in  the UC market. Microsoft, for its part, has moved into the voice-over-IP space  where Cisco is a major competitor.
The market for UC, also known as "collaboration,"  is valued at $34 billion by some industry sources. UC systems typically combine  voice, video, e-mail, and other communications technologies into an integrated  platform.
Cisco's move is predicated on its newly released UC 7.0  system and the mash-up of its TelePresence and WebEx capabilities into that  platform as part of WebEx Connect. The technology combination signals that the  equipment vendor is continuing to integrate the 36 companies it bought in the  last four years. 
Cisco plans to use its potent network and myriad of  applications developers and partners to develop solutions and widgets that  personalize the UC experience and extend it to integrate business applications,  IT infrastructure, and Web services. It's an opportunity to secure its corporate  customers that already use Cisco switching and routing gear. 
The glue that holds together Cisco's new collaboration  offering is WebEx Connect. Cisco acquired the technology when it paid $3.2  billion for the online meetings specialist company. WebEx Connect is a software-as-a-service  platform designed to integrate existing software with on-demand collaboration  and business applications. 
It's expected that Jabber, which Cisco recently acquired,  will also play a role in the new UC. Jabber software lets rival free instant messaging services users not  only interact with each other but also send messages to commercial-grade  services such as Microsoft's Office Communications Server. 
Another potential  piece of the pie -- although farther in the future -- is a linkage  between Cisco's TelePresence and its Scientific-Atlanta group. Scientific-Atlanta  builds cable boxes, but one could envision some further use for that technology  within the enterprise.
The Cisco  offering will directly compete with Microsoft's Windows-based SharePoint  collaboration.
-- Jim Barthold