News

IBM Targets Enterprises with Cloud-Based Business Solutions

X-as-a-service offerings include counter fraud, digital commerce, mobile, analytics and more.

• By David Ramel
• 06/02/2014

IBM recently unveiled new, customized, cloud-based business solutions to provide various enterprise services, including counter fraud, digitial commerce, mobile, analytics and more.

IBM Cloud Business Solutions were announced shortly after IBM showcased new mobile, cloud-based Big Data analytics in its cloud marketplace.

The new enterprise services are industry-specific, subscription-based packages combining components such as consulting, prebuilt assets, software, support and cloud infrastructure -- the latter stemming from IBM's acquisition of Softlayer. The company said customers pay one upfront fee followed by monthly payments on contracts that average about three years.

"This approach recognizes the mandate for speed and time to value, along with the requirement of clients to personalize business solutions to their own processes and culture and deploy them via the cloud," the company said in a statement. "For example, a healthcare provider could start by moving their existing solutions to the cloud and then add prebuilt IBM assets to counter medical fraud or address a range of additional business priorities. The solution would then be customized with consulting services and support aimed at transforming their business."

The company plans on implementing 20 such solutions, with the 12 initial "x-as-a-service" offerings including:

• Customer analytics Designed to enhance customer relations, this involves helping companies make correct decisions at appropriate times, predicting customer behavior through data analysis and strengthening engagement.
• Predictive asset optimization This provides visibility into the health of equipment so companies can plan to deal with hardware failures.
• Counter fraud Coming from IBM Research, this is designed to prevent various kinds of fraudulent activities, waste, abuse and errors surrounding data. Analytics are used to inspect a customer's data and internal behavior and use the information to compare the customer with peers to help uncover suspicious activity by detecting anomalies.
• Customer data This service aims to improve marketing and planning through the use of analytics about internal and external data sources.
• Mobile This will improve engagement with mobile employees, customers and partners by providing busienss designs, strategies and models for development, along with managed services to help customers implement Agile and iterative development.
• Digital commerce This "allows business leaders to deliver exceptional digital experiences and accelerate time to market for a range of customer engagement solutions from order capture to fulfillment."

IBM said these managed services, based on proven assets and patterns, will be available in a private or hybrid cloud setup. Customers can choose to eventually transition the services to in-house products, the company said.

"Our clients view cloud as the catalyst for entirely new business models, not just technology models," said CTO Kelly Chambliss in a statement. "The decision to use cloud to support business priorities is being strongly influenced -- if not entirely determined -- by leaders across the C-suite. IBM Cloud Business Solutions represent the next evolution in high-value business services, in line with the expectations and priorities of our clients. We're providing access to the best IBM has to offer -- from cloud to data analytics -- in a single, simple, highly accessible package."