News

DataSphere Data Orchestration Platform Unveiled

• By David Ramel
• 08/25/2016

Primary Data today announced it's set to introduce its new DataSphere data orchestration platform at next week's VMworld 2016 U.S. conference.

"Through data virtualization, the Primary Data DataSphere platform transparently connects storage infrastructure from any vendor, media or protocol under a single, global dataspace, allowing data to easily move between server, shared and cloud storage without application interruption," the company said.

The company said the platform leverages next-generation storage analytics and efficiency to help enterprises unite various storage resources to ensure applications meet business objectives. These resources can be flash, object/cloud, SAN or NAS systems.

"Storage diversity across flash, cloud, hyper-converged, and traditional systems give enterprises the right storage tool for any job, but until now, data has been trapped in the typical storage silos, forcing IT to overprovision and limit the value of billions of dollars of enterprises storage investments," said Lance Smith, Primary Data CEO. "DataSphere automatically orchestrates the right data to the right place at the right time according to IT-defined objectives, without business or application disruption. This industry first can easily cut customers' storage costs in half by finally aligning data to the ideal storage system according to business needs."

Features of the solution highlighted by the company include:

• Data Awareness offers insight into applications' storage usage and requirements, as well as storage utilization across systems connected to DataSphere.
• Storage Awareness provides visibility into storage system capabilities to ensure the appropriate storage type is paired to meet application needs.
• Dynamic Data Orchestration places data according to data objectives and storage resource availability for optimal data placement.
• Non-Disruptive Data Mobility automatically realigns data placement as business needs change, to ensure service levels are met, without application disruption or any impact to performance.
• Unified Storage Management simplifies administration of storage capacity across separate systems by delivering a single virtual pool of aggregated storage managed in DataSphere.

Those features reportedly provide enterprise benefits such as:

• Simplifying management by converging data using automated orchestration across all storage.
• Reducing costs of overprovisioning up to 50 percent by increasing storage utilization.
• Responding instantly to new and changing application needs.
• Increasing application uptime during migrations and upgrades.
• Gaining agility and customer choice by enabling scale out storage with any vendors.

"As an increasingly important part of a comprehensive data integration strategy, data virtualization is attracting renewed interest as organizations recognize its potential for a growing range of use cases," the company quoted research firm Gartner Inc. as saying. "Data silos slow organizations' transformation into digital business by limiting information discovery and access. Data virtualization offers information leaders a mitigation strategy that can lead to new analytical and operational opportunities. Through 2020, 35 percent of enterprises will implement some form of data virtualization."

Although it's being "introduced" at next week's conference, the DataSphere platform is available now from the company and its reseller partners. No pricing information was provided.