Maximizer Software ships Maximizer Enterprise 8 for Small to Medium-Sized Enterprises

Breakthrough release incorporates advanced enterprise CRM capabilities

VANCOUVER, BRITISH COLUMBIA - Maximizer Software Inc., a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, is now shipping Maximizer Enterprise 8. This release incorporates advanced enterprise CRM capabilities for sales, marketing and customer service & support while delivering the fast deployment and affordability expected by small to medium-sized enterprises.

Maximizer Enterprise 8 is specifically designed for small to medium-sized enterprises and corporate divisions of large enterprises. Highlights of Maximizer Enterprise 8 include workflow automation, accounting integration, advanced reporting and analytics capabilities, anti-spam and Do-Not-Call legislation compliance, and advanced Microsoft Outlook integration.

"The new capabilities in Maximizer Enterprise 8 will help businesses better manage their customer life cycle, including how prospects and customers are marketed and sold to, and how customers are serviced and supported throughout the relationship. This makes it an easier product to sell because it's what my customers are demanding," said Jon Arancio, President, Wintec Group, a leading Maximizer Business Partner based in New York.

"Maximizer Enterprise is at the core of our customer strategy and will help us achieve our growth objectives," said Debora Sepich, Vice President and Chief Operating Officer, Dolphin Software, Inc., a Maximizer Enterprise customer based in Oregon. "Maximizer Enterprise is helping us implement and manage our business strategy to increase sales and service revenues. Maximizer Enterprise 8 provides the opportunity to further deploy enterprise class capabilities which will enhance our prospects and customers' experience with Dolphin Software."

Maximizer Enterprise 8 breakthrough capabilities include:

  • New Workflow Automation: More than 80 searches and 40 pre-configured events and triggers, including the ability to send alerts to sales managers, and automatic creation and assignment of a service case when an email is received at a company's support Web site.

  • New Accounting Integration: Direct link with QuickBooks provides users with a complete view of the customer from a single interface.

  • New Reporting and Analytics: Crystal Reports included with every license to facilitate advanced reporting. Maximizer Enterprise 8 now also supports Crystal Analysis.

  • Improved list and campaign management: Ability to manage opt-in and opt-out lists including a new "do not solicit" function to help comply with "CAN-SPAM" and "Do-Not-Call" legislation.

  • Advanced Microsoft Outlook integration: Seamless integration to manage contacts, e-mail and appointments between Maximizer Enterprise and Outlook.

  • New Employee, Partner, and Customer Web Portals Built on .NET Platform: Provides one common on-line and off-line interface between the Web and desktop applications.

  • New "My Work Day" home page: Displays a summary of company announcements, daily appointments and tasks.

  • New calendar: Enables access to multiple users' calendars in one view and adds the ability to book meeting locations and meeting resources.

"Maximizer Enterprise 8 is designed to deliver the lowest total cost of ownership to customers and provides enterprise-level functionality for sales, marketing, customer service and support. We are giving small to medium-sized enterprises what they need to succeed for a reasonable price," said Tom Bennett, Co-President and Chief Technology Officer, Maximizer Software Inc.

Availability Maximizer Enterprise 8 is now available directly from Maximizer Software, or through a global network of Business Partners.


Maximizer Enterprise 8 starts at $489 per seat.

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 6,000 Maximizer Enterprise(tm) customers and over one million Maximizer(tm) users grow their business by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, Hitachi Data Systems, and Bank of New York. Learn more about Maximizer Software at