Princeton Softech Delivers Enhanced Archiving and Testing Capabilities for Siebel

Improves enterprise data management for managing data growth and data privacy initiatives

Princeton, N.J., Jan. 23, 2007 -- Princeton Softech today announced the general availability of its Optim™ Siebel Solution version 2.0, and the introduction of its Optim Siebel Solution for Test Data Management version 2.0. Princeton Softech provides expanded enterprise data management capabilities with the first and only test data management solution for Siebel sites. Test data management delivers comprehensive subsetting and intelligent data masking and transformation capabilities to help companies protect confidential data in the often-overlooked application development and testing environments.

“Optim’s enterprise data management capabilities deliver business value to our Siebel clients in several key areas,” said Paul Winn, Chairman, CEO and President of Princeton Softech. “Database archiving improves operational efficiencies by managing continued data growth across an entire Siebel implementation. Test data management enables clients to reduce the risk of data breaches and support compliance initiatives by de-identifying confidential customer information in non-production instances. Lastly, Siebel sites can ensure the rapid rollout and delivery of reliable Siebel CRM functionality, while controlling IT expenses.”

Optim’s test data management capabilities are now available for Siebel Call Center and Siebel Sales applications versions 7.5, 7.7, and 7.8. Siebel sites require valid, yet masked, test data for key types of personally identifiable information, and simple data transformation techniques are no longer sufficient to prevent data breaches. Optim’s new Data Transformation Library enables generating and propagating valid masked values for social security numbers (SSNs), credit card numbers and e-mail addresses to protect privacy, while ensuring testing accuracy.

Enhanced archiving functionality now supports version 7.8 of Siebel Call Center and Siebel Sales applications. Optim’s Archive Detailed Viewing provides integrated access to archived data in a single view from within a Siebel Workflow. Enhanced features ease tasks for installing and configuring the Optim Siebel Solution in any applications environment.

Princeton Softech Optim delivers enterprise data management solutions for Oracle® E-Business Suite, PeopleSoft® Enterprise, JD Edwards® EnterpriseOne, Siebel® Applications, and Amdocs® CRM, as well as all custom applications.

About Princeton Softech

Princeton Softech ( provides enterprise solutions which align application data management with business objectives.

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