TDWI Audio Report: BI/Data Integration Synergy

As business intelligence grows in importance within corporations, so does the importance of data integration (DI) -- essentially, the process of combining data from different sources into a single unified view for users. An historic linkage between BI and DI has grown in the last three to five years as enterprises focus more on data quality, and on the need to share data across the enterprise.

As business intelligence grows in importance within corporations, so does the importance of data integration (DI) -- essentially, the process of combining data from different sources into a single unified view for users. An historic linkage between BI and DI has grown in the last three to five years as enterprises focus more on data quality, and on the need to share data across the enterprise.

In this interview, we talk with Don Tirsell, senior director of product marketing for Informatica, about how BI and DI are linked, and how changes in the BI market such as increasing needs for timely data are boosting the importance of data integration.

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