TDWI Audio Report: Shifts in Predictive Analytic Tools Bode Well for Users

Why are predictive analytic tools often so difficult to use? What are the characteristics of a good analytic application?

Why are predictive analytic tools often so difficult to use? What are the characteristics of a good analytic application? In this interview, we talk with Jake Freivald, a VP with Information Builders, about the purpose and function of software used for predictive analytics.

Freivald also describes how such products – intended specifically to help businesses predict the future -- are being used in the market, and the role open source can play in building good analytic models. He explains how the Richmond Police Department has used predictive analytics to create highly useful maps depicting crime rates across the city.

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