Magic Offers Business-to-Business E-Commerce Solution

Magic Software Enterprises has introduced eMerchant, a business-to-business e-commerce solution particularly suited for businesses having large inventories, high volumes of transactions and substantial amounts of repetitive business with regular customers.

Magic eMerchant features transaction processing and order-entry templates that can manage inventories of hundreds of thousands of products and process thousands of transactions per hour. It can store past customer orders to allow for repeat orders, and can present detailed and summarized versions of a customer's purchase folders, making purchasing suggestions based upon a customer's past history and a product's current availability.

Magic eMerchant can capture and analyze information on customers' buying patterns to allow for future planning and more targeted marketing.

"EMerchant was developed with the understanding that, as more and more companies take their businesses to the Web, competitive advantage and profitability will be tied to transactional speed," says Jack Dunietz, CEO of Magic. "It also recognizes how anticipating customer needs and providing more personalized service can positively impact a company's bottom line."

EMerchant also has built-in security, can integrate with existing applications, extending them to the Web, and is designed to grow with customers' business needs.

--D. Callaghan

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