Update.com’s CRM Software Wins High Marks

Update.com’s marketing.manager product has been ranked among the world’s top 15 Customer Relationship Management (CRM) solutions by U.S. consulting firm Information Systems Marketing Inc. (ISM). This marks the third successive year that update.com, a European vendor of standard software for CRM, has made ISM’s top 15 list. As in previous years, marketing.manager is the only European CRM software solution to be honored by ISM.

ISM examined several hundred software packages to compile the list of winners, which were selected on the basis of the following categories: Business Functions, Technical Features and User Friendliness/Support Features.

"After thorough examination we were again able to rank marketing.manager, an enterprisewide solution boasting powerful contact, customer, sales and management functionality as well as flexible management information support, among the top 15 software solutions," says ISM President, Barton Goldenberg.

"Given the fierce competition in the CRM software sector, this is a significant distinction for update.com, especially since marketing.manager has emerged as a genuine top-tier product for the third time."

Marketing.manager is an entirely Web-based solution for sales, marketing, customer service and management, and meets all major requirements in these areas, from contact management and telemarketing/telesales to service management and decision support. The software is currently used by more than 400 companies and over 35,000 individual users worldwide and is available in 18 languages.

Update.com is one of Europe’s leading vendors of standard software for electronic Customer Relationship Management (e-CRM). The Vienna-based software and consultancy firm is focused on optimizing sales and marketing processes based on database marketing and Web technology.