Factiva Introduces Factiva SalesWorks for Salesforce.com’s AppExchange

Integration equips sales professionals with valuable information to accelerate sales cycle

San Francisco, Calif. -- January 17, 2006 -- Factiva® and salesforce.com today announced Factiva SalesWorks for salesforce.com’s AppExchange. Built on the AppExchange on-demand platform, Factiva SalesWorks for AppExchange is immediately available for test drive and deployment at http://www.appexchange.com in conjunction with the Salesforce Winter ’06 release.

Factiva SalesWorks for AppExchange provides sales professionals with timely and critical company and executive information and news about prospects and customers, directly within their salesforce.com implementation. Salesforce.com subscribers can view a snapshot of a particular company or executive, allowing them quickly to identify and qualify prospects with in-depth company information, executive details, relevant competitor analysis, and highly targeted news coverage.

With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner, and developer community available with just a click.

“Factiva SalesWorks integration with AppExchange creates an innovative and easy way for sales people to find and understand information critical to the sales process,” said Adam Gross, director of product marketing, salesforce.com. “As a result, sales people spend less time looking for data and more time on analysis and collaboration to help them gain a competitive advantage and perform their jobs more effectively.”

“In today’s commoditized marketplace, it’s the relationships that salespeople form with clients and prospects that provide the sales wins,” said Greg Gerdy, vice president of channel marketing, Factiva. “Providing relevant company and executive information within salesforce.com’s AppExchange empowers sales professionals to spend more time creating the most lucrative relationships, improving sales productivity and accelerating the sales cycle.”

Factiva SalesWorks for AppExchange is one of more than 150 application listings created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at http://www.salesforce.com/appexchange.

About Factiva

Factiva, a Dow Jones and Reuters Company, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster. To learn more about Factiva, please visit the Web site at http://www.factiva.com.

About salesforce.com

Salesforce.com is a market and technology leader in on-demand customer relationship management (CRM). The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing, and partner information on-demand. For more information please visit http://www.salesforce.com or call 1-800-NO-SOFTWARE.


Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.