TDWI Audio Report: Three Data Quality Trends for BI and Performance Management

In a world where data, and the need for data-driven decisions, is growing rapidly, business intelligence is fast becoming the most strategic use of information across organizations, according to Jennifer Schmitz, product marketing manager for Cognos.

In a world where data, and the need for data-driven decisions, is growing rapidly, business intelligence is fast becoming the most strategic use of information across organizations, according to Jennifer Schmitz, product marketing manager for Cognos.

Turning data into actionable information requires not just good use of business intelligence tools, but also high-quality data, since decisions based on good data are driving business performance. That points to a full circle within the enterprise, Schmitz says in this interview: “It’s really data quality for performance management, and performance management for data quality,” she explains.

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