Online Sales Channel Heats up

The AS/400 Internet sales market heated up as Real (Woodland Hills, Calif.) introduced its RealXpress Web commerce channel for AS/400 users during the Fall Common Conference and Expo in Anaheim, Calif.

RealXpress ( lets customers research and purchase AS/400 software such as tools, middleware, utilities and compilers directly on the Web. While the initial list of 22 products is from IBM, the company is now pursuing third-party software vendors to broaden its portfolio.

IBM products currently available include Lotus Domino, ADSM, CICS/400, Data Propagator, DB2, Firewall, Image Plus, MQ Series, Net.Commerce, Query/400 and ILE and VisualAge development tools. The site also provides links to professional consultants and a resource center with links to buyers guides, white papers, threaded discussion forums and training.

RealXpress joins Inc. (Rochester, Minn.), which was the first effort of its kind in the AS/400 market to develop an “Internet assisted software channel” to sell ISV software online. Of note, ( is based on an AS/400 running Lotus Domino.

However, one of the differences between RealXpress and is that does not support direct sales, all purchases are through the channel. “If it is under $10,000 we sell it, if it is over $10,000 we do lead referral,” says RealXpress’ Steve Niccoli. “It is a new concept and we are trying not to step on our service providers.”