Hall-Mark to Recruit VARs with IBM Start Now

In a move to supply bundled e-commerce solutions to the small and medium business market, Hall-Mark (Tempe, Ariz.), a division of Avnet Inc., announced that two of its business units will launch VAR recruitment campaigns using IBM’s Net.Commerce Start Now program as enticement, according to published reports.

Hall-Mark Computer Products and Hall-Mark Integrated Solutions plan to offer programs for their VARs in training, certification, end-user leads and go-to-market materials to use in their own lead-generation programs.

Start Now is a “turnkey” electronic commerce package targeted to small- and medium-sized businesses, designed to incorporate IBM hardware and software including: Netfinity servers, the IBM Net.Commerce merchant server, IBM Suites for Windows NT and storage products.

--L. Greenemeier