MarketStream Flows into IBM WebSphere

Continuing its support of enterprise e-business initiatives, IBM announced it will partner with Mountain View, Calif.-based to offer that company's MarketStream e-commerce application through implementation of WebSphere Application Server, Standard Edition and WebSphere Performance Pack as well as IBM MQSeries.

MarketStream is designed to include support for integrated, cross-supplier catalog search, product-specific attributes, tiered or customized pricing, buyer profiling and personalization, back-end system integration and reporting capabilities.

"We are convinced this new relationship will help expand its presence among the thousands of global companies serious about building mission-critical e-business solutions around open standards," says Craig Norris, president and CEO of

WebSphere Application Server, Standard Edition is designed to offer customers a solution to deploy e-business Web sites across a range of operating systems, including OS/400, AIX, Windows NT, Sun Solaris, OS/390 and OS/2 Warp Server.

A member of IBM's Solution Developer Program, will offer its MarketStream solution in addition to its OrderStream and Purchase Stream applications. OrderStream is an application for business-to-consumer e-commerce, while PurchaseStream is designed to handle business-to-business e-commerce for the WebSphere product family.

--L. Greenemeier