Ironside Announces Ironworks 3.0

Breaking from the conventional notion that business-to-business e-commerce applications must be developed within rigid parameters that emphasize performance over ease-of-use, Ironside Technologies Inc. (Pleasanton, Calif.) promises to deliver a comfortable blend with the latest version of its Ironworks solution for the manufacturing and wholesale distribution market.

Announced Aug. 30, Ironworks 3.0 is designed to provide simplified integration with the AS/400 platform and support for IBM's WebSphere application server, while at the same time providing an enhanced graphical design capability.

Ironside is focused on the business-to-business e-commerce space, where the key to success in the market is to provide customers with sub-second response time from existing business systems, according to Derek Smyth, VP of marketing and business development for Ironside Technologies.

Not known for paying particular attention to aesthetics, Ironside moves in a more flexible direction with Version 3.0 thanks to enhanced graphical design capability. "With the rapid acceptance of business-to-business e-commerce solutions, this flexibility is more the demand than it was two years ago," Smyth says. "With the flexible user interface, you can now develop a user interface that is as pretty and open to multiple graphical standards as an HTML page."

--L. Greenemeier