HP Goes Long And Deep For Market Research

HP , as part of its continued focus on e-publishing services, launched DeepCanyon, a Web site that channels dynamic business resources into one convenient destination for high-tech marketers. With its official launch, DeepCanyon adds e-commerce and extended search capabilities to the site's preliminary version, which has been live since June.

HP has signed licensing agreements with some of the most respected names in the technology research field to provide high-quality, affordable reports, ranging from free to $10,000. Market-research firms currently offering content on DeepCanyon include ActivMedia, ARS, Institute for the Future, IntelliQuest, The Yankee Group and Zona Research.

Site highlights include e-mail notification of new research reports customized to users' interests; hundreds of Web sites annotated by DeepCanyon's information experts; a Market Calculator for sizing markets based on selected criteria; and weekly contributed columns written by industry gurus -- all available without a fee. Users pay only for research reports. DeepCanyon, an e-publishing operation within HP's LaserJet Imaging Systems group, was formed in 1998 to find additional ways to build and grow revenue beyond the company's core businesses.