Sagent Acquires QMSoft

Sagent Technology Inc., a provider of real-time e-business intelligence solutions, has acquired Qualitative Marketing Software Inc. (QMSoft), a privately-held company that delivers real-time, value-added customer information and marketing eServices by hosting data on over 125 million households on the Web.

Under the terms of the agreement, Sagent will issue approximately 2.5 million shares of its common stock to the shareholders of QMSoft, giving the transaction a value of $70 million based on Sagent's closing price of $27.875 on December 10, 1999. The shares issued represent approximately 8.7% of Sagent's fully diluted shares outstanding. The transaction will be accounted for as a pooling of interests. The combined company has over 850 customers and more than 300 employees.

Together, the companies are now able to deliver a single 360-degree view of the customer, based not only on historical transactions and clickstream data, but also incorporating demographic, credit, geographic and other information on more than 125 million households -- in real time. This enables eBusinesses to better target their marketing programs to customers while they are at the point of sale.

QMSoft's Real-time eServices allows Sagent to make applications -- and even specific transactions -- available over the Web on a fee-for-service basis.

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