Touchtone Releases Wintouch eCRM

By Jim Martin

Recognizing the increasing role that the ASP model will have in the computer industry, Touchtone Corp. (Costa Mesa, Calif.) has moved to address the needs of both enterprises and ASPs with the introduction of Wintouch eCRM.

A Java-based, Web-enabled solution for the AS/400 market, Wintouch eCRM is composed of applications for Custom Care, Sales Force Automation (SFA) and Marketing Automation (MA).

Custom Care provides all customer, contact and activity information, with integrated e-mail, chat, help desk and customer applications. SFA facilitates and automates processes and workflow in the sales cycle. MA provides solutions for lead distribution and marketing campaign management.

“Wintouch’s search capabilities provide extensive global and user level search capabilities allowing virtually any combination of data fields to be selected for specific Boolean searches,” says Pat Flynn, president of Touchtone. “All database fields are determined, grouped, organized, presented and named to meet the custom needs of each installation.”

Within all three applications, Wintouch eCRM incorporates features such as: a Web-based interface; search capabilities; flexible GUI transformation; data customization flexibility; and secure access and data.

Related Information:

  • Touchtone Corp. (new window)
  • Wintouch eCRM (new window)