Magic Acquisitions

Magic Software Enterprises has completed two key acquisitions, aimed at strengthening its position as a provider of e-commerce and customer relationship management (CRM) solutions. Magic purchased a majority interest in Sintec Call Centers Ltd. (Sintec), a Magic Solutions Partner that is the developer of the leading call center management software in Israel. Magic plans to market and sell the Magic-based solution worldwide under the brand name, "Magic eContact." Magic also has acquired ITM, another Magic Solutions Partner with expertise in the development and implementation of e-commerce projects.

Sintec's call center management solution currently has more than 70 installations in the Israeli market. Magic will roll out the new Magic eContact solution as part of its CRM suite worldwide. Current Sintec customers include Beeper, a major call center outsourcer; Bezeq, the local PTT; and Ma'ariv, a large daily newspaper.

ITM employs 50 professionals focused upon e-commerce software development. In addition, the company provides Internet computing services, including the design, development and implementation of intranet, extranet and e-commerce projects, for large multinationals and other industrial and commercial organizations. ITM will play a central role in the continued development and refinement of Magic's business-to-business e-commerce solution, Magic eMerchant, as well as in providing project support for Magic eMerchant implementations worldwide. Major ITM customers include Computer Associates; E.C.I. Telecom Ltd.; Supersol Ltd., an Israeli supermarket chain; and the Israel Aircraft Industry.

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