IBM Program Encourages SMBs to Start Now on E-Commerce

Joanna Doyle

In an effort to strengthen its position in the small-to-medium business market, IBM has introduced enhanced Start Now e-Commerce Solutions. An extension of IBM’s Start Now Web Self-Service program, the new products and services will make it easier for IBM business partners to bring their small- and mid-sized customers online faster and in a more cost-effective manner.

The program offers the IBM WebSphere Commerce Suite v4.1, along with new models of Netfinity, RS/6000 or AS/400 servers. Start Now also incorporates special financing options, training courses and marketing assistance, and a selection of applications and tools, including Macromedia’s Drumbeat 2000 JSP development software.

Businesses typically use Start Now e-Commerce to build an online catalog and shopping cart, or to establish and develop targeted business-to-business relationships with frequent customers. The sample applications, which are part of Start Now, use WebSphere Application Server and feature customizable code that can be tailored to specific customers’ requirements.

James Neiser, vice president, distribution channel marketing for IBM software group, said the program is designed help IBM’s business partners aid their customers’ transition to e-commerce.

“With the incorporation of WebSphere Commerce Suite and powerful new IBM servers, small and medium-size businesses will enjoy a more dynamic, customized storefront on the Web for wholesale business-to-business and retail business-to-consumer applications,” Neiser said.

Related Information:

  • IBM E-Commerce Page (new window)