SEDONA Corp. to Provide CRM Solution for AS/400

Citing the statistic that the AS/400 is the world's number one midrange platform for running core business applications, SEDONA Corp. (Limerick, Pa.) has announced an agreement with the IBM AS/400 Custom Technology Center in Rochester, Minn. to port Intarsia, its new Internet customer relationship management (CRM) solution for community banks and other midsized financial services organizations, to the AS/400e.

Intarsia is an Internet-based CRM solution that helps small and mid-sized financial services companies gain insight into their customers and operations, to optimize sales and marketing opportunities. It includes capabilities such as profitability management of customers, households, branches and regions; the ability to create and track targeted customer groups for promotions; and the ability to create custom reports which can be e-mailed and published to the Web for management review.

"The SEDONA/IBM initiative is a strategically vital step forward in our efforts to provide financial services organizations, using the IBM AS/400 platform, all the advantages of our Internet CRM application solution,'' says Robert Griffin, SEDONA VP. "Because of its leading edge, easy to implement functionality, the AS/400 enjoys tremendous customer loyalty and a strong network of premier business partners. Our relationship with the IBM CTC team at the Rochester AS/400 development laboratory provides us the opportunity to collaborate with key AS/400 development resources to bring to our mutual customer in the financial services market the exceptional capabilities and functionality of Intarsia.''

"The AS/400 Custom Technology Center is designed to provide customers and partners with AS/400 skills and know-how that are difficult to find anywhere else,'' says Richard B. Ross, program manager, IBM AS/400 Custom Technology Center. ``We provide a unique depth and breadth of skills covering all AS/400 technology initiatives, and can make it easier to deliver solutions quickly. Partnering with Sedona on bringing their solutions to the AS/400 platform will allow us to address the needs of our mutual customers.''

Customer shipments of Intarsia for the AS/400 e-business platform are expected to begin in the third quarter of this year.

Related Information:

  • SEDONA Corp. (new window)
  • IBM AS/400 Page (new window)