Summit 2000 Advances IBM Business Continuity Messages
By Jon William Toigo
Hosting a disaster recovery and business continuity planning conference at Walt Disney World is ironic, to say the least. But then, so is the comment of an anonymous senior executive, quoted by a keynote speaker at IBM’s Business Continuity and Recovery Services (BCRS) conference this past May: "We spent all that money on Y2K remediation and nothing happened!"
"Disney Magic," however, did not prevent attendees from getting serious about their reasons for coming to the conference. Those tasked with safeguarding the continuity of their businesses in the wake of unplanned interruptions live and work in two realities: That of normal day-to-day business operations, and a darker realm of "what ifs." As a rule, disaster recovery planners develop skills that enable them to join in the frivolity of a corporate wine-and-cheese party, while quietly contemplating worst-case scenarios of flash fires, terrorist attacks or e-mail viruses that could close business doors forever. All things considered, the pristine calm of the Disney Resort provided a less distracting backdrop than, say, the corporate cubicle, for acquiring knowledge useful in developing continuity strategies.
That is exactly what Guy Gebbia, Manager of Business Shows and Events for IBM BCRS, had in mind. According to Gebbia, nearly 1,100 people attended the three-day BCRS Summit 2000, making it the sixth and largest annual gathering of continuity planners, IBM BCRS staff and business partners. Attendees were treated to keynote addresses by industry luminaries, best-selling authors and inspirational speakers, in addition to a full course of 50 breakout sessions, three hands-on workshops, and four "chalk talks" designed to drill into specific planning challenges.
All in all, the content of the show was significantly better – in terms of technical depth and breadth – than the majority of other disaster recovery and business continuity conferences, which tend to recycle the same speakers who rehash the same "motherhood considerations" and "war stories" each year. In some sessions, planners shared the details of their own corporate recovery strategies, while in others attendees were treated to technical presentations of application, system, network, storage and business process recovery techniques. While IBM platforms and products were ever-present in scenarios and solutions, so were products from EMC Corporation, AT&T, SAP, and others. An entire track of breakouts was dedicated to exploring the vicissitudes of continuity planning in an e-business context.
Attendees comprised an international mixture of IBM BCRS customers, IBM customers who do not use BCRS services, and others with an interest in business continuity, but with no customer ties to Big Blue. According to Director of Marketing and Business Development, Don DeMarco, BCRS extended invitations to more than 20,000 persons, "including people who do not use IBM business continuity services."
The 1-in-20 response to invitations, while respectable from the standpoint of a marketing campaign, may well have reflected an erroneous view of the show as simply a BCRS sales vehicle – an impression DeMarco tries to curb at every opportunity. He observes, "Our objective was to cater to a broad audience comprised of both business and technical professionals. Other industry conferences tend to focus on one or the other group. We want our Summit to be both educational and actionable: It is a credibility point with us that people leave the Summit with a better sense of how to address their requirements. It is a vendor-sponsored show, but we respect choices."
DeMarco’s view proved very credible to attendees. While IBM and business partner representatives were in no short supply, vendor marketing did not overwhelm the agenda of the Summit – or the breaks between sessions. Interestingly enough, vendor reps were doing more listening than selling, seeming intent upon learning what they could from the perspectives and experiences related by end users.
The paucity of press releases offered at the show further testified to its user orientation. Of the three releases issued, one covered an alliance between BCRS and U.K.-based RISC Control Inc., intended to facilitate the transitioning of the firm’s Rapid Recovery methodology, developed for recovering SP-2 systems, into other host platform environments. The other two announced point solutions in the areas of print recovery and e-commerce security that were, according to DeMarco, driven by specific "customer sensibilities."
Todd Gordon, General Manager of IBM BCRS, set the stage with his opening address, calling for the Summit to become "a unique opportunity for [attendees] to interact with the top minds in the industry and to learn about the latest innovations affecting business continuity and recovery." Privately, Gordon expanded on this theme, offering that the main value of the conference was "its networking component and the free-form interaction it enables. Our customer advisory board developed the topical areas and we worked to get the [attendees] away from their day-to-day environments and into a setting where they could aim for a higher point of knowledge. Our objective is not only to sell services ... [but] to inform and interact."
Gordon’s description of BCRS mirrors that of continuity planners in many companies. He describes IBM as something of a multi-headed hydra involved in a broad range of activities, including the sale of commodity hardware, value-add software, integration expertise and business services. Just as the business continuity planner acts as a collection point for technology services and business processes that must be supported during an unplanned interruption, so BCRS needs to be a collection point for the knowledge, expertise, services and equipment that can be brought to bear by IBM to support the continuity of its customers in the future.
In short, says Gordon, "We are working to develop a new methodology to support a continuous business outcome in next generation e-business." Through its many formal and informal customer conclaves, Summit 2000 must have provided Gordon and his staff considerable input for their new methodology.
Hot IT Jobs Identified
In RHI Consulting’s Hot Jobs Report, 23 percent of the 1,400 CIOs surveyed listed Internet/intranet skills as the leading growth area within their IT departments. Networking was identified as the second most sought-after specialty, receiving 21 percent of the response.
Greg Scileppi, Executive Director of RHI Consulting, notes, "The growth of consumer and business-to-business electronic commerce is creating a need for experienced professionals with both solid technical skills and business acumen." The job titles most requested within this category include Webmaster, Web developer and e-business strategist.
The need for experienced help desk/ end user support professionals also remains strong. Companies nationwide are actively recruiting help desk support specialists who can assist with Windows NT migration, enterprise application upgrades and the maintenance of new e-commerce sites. Within the technical support category, CIOs report the greatest demand for help desk analysts and managers.
For more information, visit RHI Consulting’s Web site at www.rhic.com.
Mainstar’s Tivoli Backup Software
Until July 31, Tivoli Storage Manager customers can get free downloads of the Mainstar: MonitorPlus Single Server Edition. MonitorPlus Single Server Edition can monitor one server and up to 200 clients, and automates the exception notification process, provides reporting capabilities, and makes it easier to find backup exceptions or errors. During the free download, free e-mail technical support will also be provided.
Users can download the free software by logging onto Mainstar’s Web site at www.mainstar.com.
NAS/SAN Data Protection Effort
Legato Systems, Network Appliance, Quantum|ATL Products, Spectra Logic, VERITAS and Vixel have joined to deliver a Fibre Channel SAN-based shared tape backup system that supports Network Appliance filers, managed by enterprise data storage software. The solution targets network storage customers seeking increased, LAN-free tape backup and resource sharing. The resulting storage system can reduce administration requirements and increase the efficiency of data backup and recovery.
AT&T and Candle Team Up
AT&T has extended its managed services capabilities to include a Web site monitoring and management service that collects Web site performance data. AT&T Web Performance Management Service incorporates the networking management of AT&T Solutions and the capabilities of CandleNet e-Business Assurance technology from Candle Corp. The service monitors Web site performance metrics, such as roundtrip response times and browse times.
Candle’s software captures, collects and reports in near-realtime the Web site performance actually experienced by users. This enables Web managers and online business managers to measure performance and make adjustments to Web site design, navigation path and infrastructure.
For more information, visit www.att.com, or www.candle.com.
NASDAQ, Level 8 Agreement
NASDAQ has established an enterprise licensing agreement with Level 8 Systems for the Geneva Message Queuing (Geneva MQ) product. Under the agreement’s terms, Level 8’s Geneva MQ will be implemented as part of an overall integration strategy for connecting Nasdaq’s Microsoft Windows-based servers with its mainframe computer systems. The agreement with Level 8 Systems enables NASDAQ to deploy a unified, cross-platform, message queuing solution between all of its enterprise systems, based on MSMQ.
ESRI & IBM Map New BI Avenues
ESRI, a company specializing in spatial analysis and geographic information system (GIS) mapping software, is making its line of software programs and services, most notably ArcView Business Analyst, available to IBM customers through integration with IBM’s business intelligence offerings. ArcView Business Analyst allows companies to create and analyze market areas, analyze demographics and locations, and generate maps to show potential business or advertising locations.
For more information, visit ESRI’s Web site at www.esri.com.
ASG to Acquire Viasoft
Allen Systems Group (ASG) and Viasoft have entered into a definitive agreement to acquire Viasoft through a cash tender offer of $8.40 per share. Under the terms of the agreement, ASG, through its subsidiary ASG Sub, and Viasoft will commence a joint tender offer to purchase all of the outstanding shares of Viasoft common stock, which will be followed by a merger.