Geac Partners with Applix to Bring iCRM to Customers Worldwide

Fredrik Johnsen

Applix Inc. (Westboro, Mass.), a global e-Business solutions company, and Geac Enterprise Solutions, a division of Geac Computer Corporation (Toronto) and a supplier of management software, have partnered to deliver a global, Web-based iCRM solution to customers.

"This partnership represents a logical progression of the mutually beneficial relationship Applix and Geac have enjoyed for several years, and is a shining example of both companies' commitment to helping customers manage the `front office' or `demand side' of their business," said Alan Goldsworthy, Applix's president and CEO. "We are very happy to be able to partner with Geac to offer this vital business functionality to the mid-market. Our previous alliances with Geac have been highly successful - in 1999 Geac generated the highest revenue of any of our partners selling our iTM1 business intelligence software - and our new partnership is exceptionally good news for the mid-market sector."

Under the agreement, Geac will distribute Applix’ iCRM solution to its customers. Together, the two companies can help customers match products and methods of delivery to customer demand, maximizing the acquisition, retention and profitability of customers. Geac’s System21 and Style products both run on the AS/400.