MicroStrategy and IBM Announce E-Business Alliance
MicroStrategy and IBM have formed an alliance to provide information broadcasting and narrowcasting solutions for Business Intelligence (BI) and Customer Relationship Management (CRM). IBM Global Services will assemble a large team from across IBM to focus on the sale, integration and implementation of MicroStrategy software to their enterprise customers.
MicroStrategy 7, the company’s Intelligent E-Business Platform, provides an open XML-based Web-centric architecture that enables companies to develop applications that analyze large customer-centric data warehouses and provide business insight. MicroStrategy’s Intelligent E-Business Platform also allows companies to deliver personalized messages to their individual customers via multiple interactive channels including telephone, wireless, fax, email and the Web. Customers may also define preferences that filter information.
Under the agreement, MicroStrategy will incorporate IBM's Application Framework for e-business components, such as WebSphere Application Server, DB2 Universal Database and MQ Series messaging software, into their technology platform. In addition to adopting IBM’s strategic middleware, MicroStrategy will optimize their offerings for IBM platforms, including RS/6000, Numa-Q and Netfinity servers.
For more information, visit www.microstrategy.com, or www.ibm.com.