Sun Reduces Neilsen Customer Queue Times

Nielsen Media Research Inc., a provider of television audience measurement and related services in the U.S. and Canada, has chosen Sun Enterprise servers to eliminate lengthening processing queues experienced by some customers. These queue times, occasionally up to 30 minutes, were a result of Nielsen Media Research’s rapid growth. The end-to-end Sun solution also reduced floor space issues by offering seamless scalability within a small footprint.

Nielsen Media Research selected a Sun Enterprise 10000 server and Sun StorEdge A5100 RAID arrays to power its Galaxy Explorer decision support system. With redundant components, flexible architecture and fibre channel connectivity, the Sun StorEdge A5100 arrays allowed Nielsen Media Research to configure its backend environment for maximum availability and performance. The high bandwidth of the arrays combined with the processing power of the Sun server enabled Nielsen Media Research to improve delivery of information to customers, eliminating long queue times.

Sun consultants conducted a data center assessment and worked with Nielsen Media Research to fine-tune its operations and implement best practices, which have since been incorporated into the company’s software development lifecycle and production readiness certification program.