Boeing Customers to Receive ScreamingMedia Content

Boeing has contracted with ScreamingMedia Inc. to provide customized, destination-based information to air travellers through its Connexion by Boeing service.

Under the terms of the agreement, the value for which was not disclosed, ScreamingMedia will aggregate licensed content -- including worldwide, national and local news, sports and features -- from more than 3,000 publications in its global digital content network, then filter, deliver and integrate it into the Connexion by Boeing service. As a result, passengers using Connexion by Boeing will have online access to local destination guides, restaurant listings, hotel information, rental car and transportation information, entertainment listings and cultural events.

ScreamingMedia will provide Connexion by Boeing with its own network content and also will use its technology solution software to deliver pre-contracted third-party content. ScreamingMedia's ContentEngine technology will parse, normalize, process, customize and integrate content as part of the delivery process. Connexion by Boeing will then use the acquired destination and news content to supplement the live television and radio content and flight-specific information provided to passengers during flight.

Connexion by Boeing is a broadband communication service intended to deliver high-speed, cable-quality Internet and company intranet data services to airline passengers.

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