Announcing TechExcel CRM 5.0

Customer relationship management software introduces the MarketingWise Suite, a powerful and unique marketing automation solution.

Lafayette, California - November 12, 2003 - TechExcel, Inc. today announced the general availability of TechExcel CRM 5.0, a high-end Customer Relationship Management software suite including marketing, sales, Web forms, professional service, and customer support solutions. This latest release of TechExcel CRM Suite (formerly TechExcel FrontOffice) features built-in solution template support for out-of-the-box configuration and introduces the MarketingWise Suite, providing a powerful and unique marketing automation solution.

TechExcel CRM 5.0 represents TechExcel's commitment to provide the market with a high-end CRM solution that offers high-end features and functionality without requiring additional programming or consulting services for deployment and maintenance. While some CRM vendors have taken the approach of providing easy to use and easy to deploy CRM solutions by reducing process automation power and functionality, TechExcel maintains its belief that a powerful CRM solution can be developed with complete functionality and yet, still be easy to use and to deploy. With the release of TechExcel CRM 5.0, TechExcel introduces a new tool to speed evaluation and deployment of the solution. With the addition of Solution Templates, TechExcel solutions can be pre-configured to deliver powerful business configuration out-of-the-box. Solution Templates are specifically designed to support a variety of business types and by selecting the template that most closely matches their business need, users can evaluate and deploy the entire suite or individual modules quicker and easier, reducing evaluation and deployment cost while maximizing immediate gains for their investment and business efficiency. The combination of the ready-to-use business solutions with the ability to further customize and refine represents a new alternative to traditional CRM implementations.

The TechExcel CRM 5.0 release also introduces a more powerful marketing automation tool. The MarketingWise Suite provides a more effective marketing management and lead generation and qualification tool by allowing users to easily enable their company Web site to be the most effective tool to communicate and interact with their customers and sales prospects. Web site contents and HTML pages can be both personalized and controlled with Web tracking capabilities and all of the data captured can be easily analyzed and presented using built-in reporting.

"Customer success begins with deployment," says Tieren Zhou, President of TechExcel, "Solution Templates allow our customers to go live on time and on budget with an out-of-the-box solution without compromising their ability to further refine and customize their business processes."

About TechExcel CRM

TechExcel CRM sets the standard for today's high-end customer relationship management solution: complete functionality, total process customization, affordable, easy to use, and easy to deploy. TechExcel CRM provides workflow, process automation, detailed searching and reporting for sales, marketing and support teams, all configured with a comprehensive point-and-click administration tool.

About TechExcel

TechExcel, Inc., founded in 1995 and headquartered in Lafayette, California, is a leading enterprise business software provider dedicated to creating high-end, configurable and integrated software solutions for customer relationship management (CRM), helpdesk support, software development lifecycle management and defect tracking. Its product lines include DevTrack, TechExcel CRM and TechExcel HelpDesk. For more information, please visit