TDWI Audio Reports: Enterprise Feedback Management and Customer Insight
All too often, companies using business intelligence software are relying on “trailing indicators” -- data compiled from past behavior. Enterprise feedback management (EFM) software offers an unconventional insight into customer behavior through a forward-looking view of an organization instead.
In this TDWI interview, contributing editor Linda Briggs speaks with Gary Schwartz, vice president of product marketing for Confirmit, about how using EFM software in partnership with real-time BI tools can allow companies to explain why things happen, thus allowing them to predict what is about to happen.
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