TDWI Audio Reports: Has Data Quality Reached its Inflection Point?

Data quality, which began in the clean up and maintenance of accurate names and addresses in a customer database, has become a business necessity. As it has grown, data quality has also changed by industry and how it’s used around the world. A host of new technologies are also having an impact on how an enterprise approaches data quality.

Data quality, which began in the clean up and maintenance of accurate names and addresses in a customer database, has become a business necessity. As it has grown, data quality has also changed by industry and how it’s used around the world. A host of new technologies are also having an impact on how an enterprise approaches data quality.

To put these trends into perspective, we asked Arvind Parthasarathi, vice president of data quality product management at Informatica, to explain how data quality has reached its inflection point and what this means to BI professionals.

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