SmartBear Connects Web Site Performance with Consumer Behavior

AlertSite integrated with Google Analytics

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Delivering fast Web site performance is paramount to achieving strong business results from online customer touch points. IT and marketing professionals know poor performance (poor availability and inconsistent or slow response times) can lead to abandoned shopping carts and customer dissatisfaction.

AlertSite, a SmartBear Software business, helps customers better understand the link between Web site performance and online results by overlaying 20 additional Google Analytics metrics with the company’s Web performance metrics. AlertSite now gives users a total of 24 unique Google metrics to include in their analysis.

Incorporating more comprehensive Google Analytics metrics gives IT and marketing professionals the tools to visualize the business impact technical performance has on Web-site visitor behavior. An expanded customer dashboard lets users overlay technical and behavioral data in multiple line graphs, look as far back as the past 30 days, and analyze data from any of the 75 locations included in the AlertSite Global Monitoring Network. The dashboard reveals how Web site performance influences customer behavior and vice versa.

Users click a drop-down menu to select and extract traffic data from their Google account; moments later, their traffic and performance data are overlaid on the screen. Users can compare Google Analytics parameters such as visitors, page views, average time on page, average session time, bounce rate, transactions, average order value, and unique purchases, among other measures.

AlertSite captures and records the Web experience from the end user’s perspective. Users can record any multi-step transaction, or click stream, then play it back to recreate the user experience. AlertSite monitors the user experience, reporting the performance of Web applications from the perspective of an actual Web browser, including sites completely built in Flash.

Site performance is monitored from more than 75 data centers located on every major continent. Performance problems are identified in real-time and customers are alerted immediately. With the integration of Google Analytics data, users can link global Web performance to consumer load and behavior.

The ability to capture and correlate Google Analytics data for all 24 metrics is available now, and is included at no additional charge as part of the AlertSite Monitoring Suite. Google Analytics is provided by Google free of charge.

More information and a free AlertSite trial are available at http://www.alertsite.com.